ONE-DAY DESIGN CHALLENGE:
Lustre Boutique Jewelry
I wanted to create a soft and clean look for a modern boutique jewelry business. The polygonal shape against the gradient is meant to mimic the facets of a gem that capture and simplify the dramatic gradient of an evening sky.
I selected this typeface because of its clean, thin lines. I thought it seemed delicate and precise. The stylized diamond shape is used to make the U look like the setting of a ring. It's used again on the back of the card to highlight the address.
This is an unpublished mock up of a fictional company and meant only to serve as a design challenge for myself. Any similarity to an existing design or company is purely coincidence.